112/06/29 Training on Social Media Manager Development – LINE Integrated Marketing Applications

We were honored to invite Mr. Ricky Yen Yu-Hsien, Marketing Director of the Marketing Planning Department at Fenghe Creative Co., Ltd., to conduct the course. The training focused on LINE Integrated Marketing Applications. The course began with an introduction to the differences between LINE Official Accounts, Communities, and Groups, followed by applications and practical case studies for LINE Official Accounts, as well as LINE Communities/Sub-communities. The instructor also shared practical experiences and teaching strategies in social media marketing, providing participating faculty, staff, and students with a deeper understanding of LINE integrated marketing.

The course opened with a welcoming speech and an introduction to campus website and social media matters by Mr. Lin Yi-Nan, Director of the Library and Information Services. Participants included website administrators, social media managers, and all faculty, staff, and students. Mr. Yen shared how to combine personal interests and multiple roles—such as instructor, project manager, writer, consultant, YouTuber, and travel enthusiast—while leveraging LINE for integrated marketing, emphasizing its importance and practical applications

Course Information:
Training on Social Media Manager Development – LINE Integrated Marketing Applications, organized by the Office of Library and Information Services on 112/06/29