Trademarks and Campus Identity: Proper Use of Logo and Mascot

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📌 Why should we pay attention?

• The school emblem, department logos, and mascots are important intellectual property of the school.

• Using them in commercial activities or on products without authorization may constitute trademark infringement or improper exploitation of the school’s reputation.

⚖️ Legal Liability

• Involving the Trademark Act and the Fair Trade Act,

• misuse may lead to infringement compensation or damage to the school’s reputation.

• Improper use may even constitute fraud or consumer deception.

✅ Correct Practices

• Before using, first confirm whether authorization from the school is required.

• For on-campus activities: follow the school’s identity system guidelines.

• For external activities or products: apply for and obtain proper authorization before use.

❌ Common Misuses

• Student clubs producing and selling merchandise with the school emblem on their own

• Using the school name or logo in external commercial activities

• Unauthorized modification of the school emblem or mascot image and making it public