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[Activity Outcome] 114/06/03 – Ming Chi University “Integrated Social Media Marketing for Student Recruitment” Hands-on Workshop: Complete SEO Keyword Strategy & GA4 Data Analysis Training

Professor Ricky Yen began explaining the course “Complete SEO Keyword Strategy & GA4 Data Analysis.”(Open new window/jpg file)Image
Professor Ricky Yen began explaining the course “Complete SEO Keyword Strategy & GA4 Data Analysis.”
Participants engaged in hands-on practical exercises.(Open new window/jpg file)Image
Participants engaged in hands-on practical exercises.
Professor Ricky Yen used the university’s website as an example and explained the key points of keyword placement.(Open new window/jpg file)Image
Professor Ricky Yen used the university’s website as an example and explained the key points of keyword placement.
ChatGPT 說： Participants carried out hands-on exercises, with the instructor providing step-by-step guidance.(Open new window/jpg file)Image
ChatGPT 說： Participants carried out hands-on exercises, with the instructor providing step-by-step guidance.
publish date : 2025-06-10 update date : 2025-12-08

114/06/03 – Ming Chi University “Integrated Social Media Marketing for Student Recruitment” Hands-on Workshop: Complete SEO Keyword Strategy & GA4 Data Analysis Training

We were honored to invite Ricky Yen (顏毓賢), Marketing Director of Fenghe Creative Co., Ltd., to lead the workshop “Integrated Social Media Marketing for Student Recruitment | Complete SEO Keyword Strategy & GA4 Data Analysis Training.”

The course began with the importance of SEO keywords, explaining how to effectively incorporate them into website articles and social media posts, paired with Calls to Action (CTA) to increase reach and engagement.

Ricky Yen also provided hands-on instruction on using GA4 for data analysis, helping participants understand user behavior and measure marketing effectiveness through website traffic and social media performance metrics. The training included practical marketing case studies and live exercises, enabling attendees to immediately apply what they learned to their work, thereby improving the management and effectiveness of both websites and social media platforms.

Course Information:
2025/06/03 – Ming Chi University “Integrated Social Media Marketing for Student Recruitment” Hands-on Workshop | Complete SEO Keyword Strategy & GA4 Data Analysis Training

Organizer: Library
Contact Person: 周雅婷(Chou, Ya-Ting)
Phone: 02-2908-9899
Extension: 2284
E-mail: yatingchou1555@mail.mcut.edu.tw
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