[Activity Outcome] 114/07/02 – Ming Chi University “Integrated Social Media Marketing for Student Recruitment” Advanced Workshop: From Strategy to Traffic Monetization
Activity Report
Date: 2025/07/02
Title: Ming Chi University “Integrated Social Media Marketing for Student Recruitment” Hands-on Workshop | Advanced Self-Media Strategy & Management: Traffic Monetization Training
We were honored to have Ricky Yen (顏毓賢), Marketing Director of Fenghe Creative Co., Ltd., lead the workshop on “Integrated Social Media Marketing for Student Recruitment | Advanced Self-Media Strategy & Management: Traffic Monetization Training.”
The course began with the fundamentals of traffic monetization and explored the latest strategies in short-form video marketing. Participants learned how to drive traffic through self-media platforms and enhance engagement and conversion with precise Calls to Action (CTA).
Ricky Yen also provided detailed guidance on designing effective CTAs on short-video platforms such as Instagram Stories and YouTube, while integrating practical social media management strategies. The training covered brand identity building, keyword optimization, and content strategy. Participants were introduced to mobile filming techniques, storyboard planning, and editing software applications, with hands-on support from AI tools like ChatGPT for copywriting.
Through case studies and live filming and editing exercises, attendees gained practical experience in producing short-form videos, improving both content appeal and social media performance. This workshop provided a comprehensive foundation for future social media marketing initiatives.