Activity Report
Date: 2025/07/17
Title: From Websites to Social Media: Digital Competitiveness in Student Recruitment Training

We were honored to invite Professor Lin Jin-Hsiang from the Bachelor’s Degree Program in Digital Marketing and Design to share insights on the relationship between digital marketing and student recruitment strategies. This course served as a preliminary training session for the 2025 Campus Website and Social Media Competition – Teaching and Research Unit Category.

Focusing on the perspective of student recruitment, the session aimed to enhance participants’ ability to create engaging website content and strengthen their practical skills in social media copywriting and management strategies.

The training covered how to present departmental or institutional content on websites and social media platforms from a recruitment-oriented viewpoint, making it more appealing and goal-driven. Through real-world case studies and practical suggestions, participants—including web administrators, social media managers, faculty and staff members, as well as students involved in social media operations—gained a clearer understanding of effective web and social media management approaches.

This training provided a solid foundation for both the upcoming competition and the participants’ ongoing digital communication efforts.

Course Information:
2025/07/17 – From Websites to Social Media: Digital Competitiveness in Student Recruitment Training