112/07/05 Training on Social Media Manager Development – LINE Integrated Marketing Applications

We were honored to invite Mr. Ricky Yen Yu-Hsien, Marketing Director of the Marketing Planning Department at Fenghe Creative Co., Ltd., to conduct the course. The training, part of the Social Media Manager Development Program – SEO (Keyword) Integrated Marketing Applications, began with an introduction to SEO keyword integrated marketing. The course covered Google Keyword Lists, Google Search Trends, Google Alerts, Google Maps, ChatGPT Integrated Marketing Applications, and included discussions on digital experience OMO, 21st-century marketing trends, SEO marketing strategies and practical implementation, social media management for student recruitment, as well as practical experiences and case studies in online and social media marketing. The course provided participating faculty, staff, and students with a deeper understanding of SEO keyword integrated marketing applications.

The course opened with a welcoming speech and introduction of campus website and social media matters by Mr. Lin Yi-Nan, Director of the Library and Information Services. President Liu Thu-Hua encouraged participants to share their unit’s efforts and school achievements through social media. He emphasized that student awards and activities organized by various units can be shared efficiently and engagingly via social media, enhancing both community cohesion and alumni engagement.

Course Information：
Training on Social Media Manager Development – SEO (Keyword) Integrated Marketing Applications, organized by the Office of Library and Information Services on 112/07/05